Celebrating 25 Years with Neways

Throughout the world, we’ll celebrate this significant milestone in many exciting, meaningful ways.Twenty-five years ago, scientists in Utah realized that many personal-care products available at grocery stores contained industrial chemicals. Vowing to create safer alternatives for families, these scientists formed a company called Images & Attitudes in 1987. As their first products, they released 2nd Chance™ Conditioner and 2nd Chance™ Shampoo with healthy, natural ingredients.


In 1992 the company became Neways, as more and more people embraced this mission. During its first 25 years, Neways launched over 200 safe, effective products, opened in 29 countries, and created over two million Healthy Homes. In 2006, new owners acquired the company, and today Neways is pursuing a mission to create 10 million Healthy Homes around the world, one home at a time.

“Not many companies in our industry have been around for 25 years,” says Scott St.Clair, Neways CEO. “Like all businesses, we face our share of challenges, but we always keep moving onward and upward. We attribute our longevity to the loyalty and commitment of our distributors.”